How Fresh Start got its start

Like its juices, Fresh Start Limited is 100 per cent home-grown, started by Trinidadians right here in T&T. Far from yet another corporate conglomerate, Fresh Start Limited is a small, family-run agro-processing business specialising in the production of fruit juices and fruit cordials.

The company was established in 1994 with one overarching goal: to use all-natural, local fruits to produce world-class beverages. By taking juices and pulps from indigenous West Indian fruits to create naturally flavoured juice drinks, Fresh Start took a bold step away from the typical product offering in Trinidad and Tobago, and gave consumers the chance to really savour all the delicious natural goodness of the Caribbean.

With an initial staff of only three people, Fresh Start set out on the journey to where it is today. Despite extremely limited capital, the team persevered, fuelled by their desire to create a thoroughly local product at the highest international standards. The quality and outstanding flavours of the first Fresh Start product lines, Caribbean Fruit Ice and Fresh Start Cordials, soon garnered the attention of the retail and hospitality industries; now, two decades after opening for business, Fresh Start has become a household name.